Brand · pad-as-chart evolutions

Logo lab

Four pushed variations on the pad-as-chart direction, against the baseline. Each commits to the chart language differently, from subtle overlay to full silhouette-as-data.

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Subtle trendline in pad

0 · Baseline

Original direction: a quiet sparkline cut through the pad. Refined but reserved.

Chartling
Chartling
Scale test
64
32
16
Ascending bar chart inside the pad

V1 · Bars-in-Pad

Pad becomes a clinical dashboard panel. Six rising bars cut out in navy, most literally 'chart'.

Chartling
Chartling
Scale test
64
32
16
One bold gesture, negative space

V2 · Cut Trendline

Solid teal pad with a thick ascending line cut out, terminated by an endpoint dot. Single decisive move, strongest at small sizes.

Chartling
Chartling
Scale test
64
32
16
The pad silhouette IS the chart

V3 · Area-Chart Pad

Pad's top edge becomes a jagged ascending data line. The shape itself encodes growth, no overlay needed. Most ownable silhouette.

Chartling
Chartling
Scale test
64
32
16
Toes become the chart

V4 · Bar-Toes

Four toe beans rendered as ascending bars with rounded tops. Sacrifices paw arch for an unmistakable chart reading. Boldest commitment.

Chartling
Chartling
Scale test
64
32
16